RACHEL BENNETT
Senior Marketing Communications Executive

PROFESSIONAL EXPERIENCE

ORACLE
Marketing Director (2019 - present)
Driving external awareness with a narrative unifying cloud infrastructure, data, AI, analytics, and security, at a time Oracle’s Cloud services and license support revenues are up 10% YoY.

  • Program-managing Tech marketing’s content development of the Data & AI Forums, across 75 cities globally in 2024 alone, showcasing enterprise opportunities and Oracle’s leadership in AI, and featuring partner guest speakers including Accenture, Google, Microsoft, and NVIDIA.

  • Managing 2 corporate blogs on Cloud Infrastructure and AI & Data Science, publishing 400+ articles annually through collaboration with Product Management and Marketing, Engineering, and Legal.

  • Project managing Tech Product Marketing Management’s go-to-market activities with strategic partner Palantir, including event participation, messaging, and customer referencing.

  • Creating impactful and engaging content for sales enablement, SEO / authority pages, executive presentations including Oracle CloudWorld solution keynotes, and blog editorial resulting in >30% click-through rate to Oracle.com.

  • Represented cloud services and products across 9 industry and persona global campaigns to establish company as trusted industry authority.

  • Established successful publication strategy for newsletter distributed to 101K global cloud customers with 18% open rate, and internal newsletter distributed to 25K-person salesforce.

  • Developed communications deliverables for executive vice president, including keynotes for global conferences and events, video scripts, and customer presentations; virtual event presentation accessed 12,500 times, increasing mindshare for data analytics and machine learning.

  • Orchestrated rhythm of business for 100-person organization as Chief of Staff to SVP, Product Marketing. Led 24-person team to develop organization cohesion, recognition, and development.

AMAZON
Senior Manager, Developer Marketing, Alexa Voice Service (2017 - 2019)
Implemented a marketing plan resulting in 108% YoY growth in developer kit unit distribution 2018 to 2019, exceeding goal by 61%, by working across engineering, product management, project managers, and senior leadership:

  • Launched 30 Alexa solution provider co-marketing programs with technology partners, including Cisco, DTS, Sagemcom, and Technicolor.

  • Brought to market 20 Alexa reference platforms, including solutions from Intel, Qualcomm, and NXP, used in 73 commercial devices with >3M expected additional Alexa endpoints.

  • Raised Amazon’s profile in voice AI, authoring 20+ developer blog articles and securing speaking opportunities at industry and customer events, including CES, IFA, and CEDIA.

  • Designed self-service program in only 3 months, scaling up reference platform and solution provider launches.

MARVELL TECHNOLOGY
Marketing Communications Director, IoT (2013 - 2016)
Raised awareness for Marvell in the then-burgeoning Internet of Things (IoT) industry across five markets—consumer electronics, industrial, wearables, automotive, and entertainment:

  • Launched five hardware and software products aimed at professional developers and maker-hackers.

  • Established strategic media and event relationships resulting in 16 invitations to speak, four complimentary exhibition opportunities, and multiple business development wins.

  • Co-ran a crowdfunding campaign of a developer kit, garnering 523% of funding goal.

  • Secured developer adoption of an open-source platform to build IoT products in JavaScript.

FINEMAN PR
Group Supervisor (2010 - 2011)
Brought an in-house perspective to the agency and cultivated talent of junior teammates:

  • Won new client business, including Imfuna, a property inspection apps developer.

  • Secured media coverage for clients, including Harvard Business Review’s feature on National Outdoor Leadership School (NOLS), profiling graduates including Netflix founder.

PROLOGIS
Director, Media and Public Relations (2004 - 2009)
Raised profile of company (fka AMB Property Corporation) during an unprecedented period of growth when the company expanded the number of countries in which it operates by 114%:

  • Created robust global PR program through collaboration with founder & CEO, Investor Relations, and global regional leads, netting increased share of voice in influential media including CNBC, Financial Times, and Wall Street Journal.

  • Secured speaking opportunities, submitted for awards won, and developed winning business proposals resulting in millions of developed and leased square feet.

  • Mentored marcomm directors in Asia and Europe, ensuring integrated global programs.

  • Managed internal and external teams to develop crisp and dynamic collateral, website, and video content.

EDUCATION

University of California, Berkeley Bachelor of Arts Degree, English Literature

SKILLS

marketing communications, corporate communications, internal communications, field enablement, go-to-market, brand awareness, content development, integrated campaigns